As a first step, we focus on the vision. We define the vision by summarising the company’s raison d’être, its self-image and its purpose and asking ourselves why our company is active in its markets. This inward-focused vision then serves as the basis for future decision-making processes and the ensuing steps.
Once the vision has been defined, the focus is on the mission, which relates to the medium- and long-term corporate objectives in its markets. The mission helps the company position itself and its objectives vis-à-vis its customers, employees and shareholders. The mission is used to derive precise long-term, medium-term and short-term objectives and define responsibilities for employees and managers in the context of achieving the company’s strategic goals. The corporate strategy is determined by the future situation in the markets. In order to implement their strategy, companies will use their structure as a guideline. As markets are evolving increasingly quickly, many companies are having to adapt their strategies and structures more and more frequently in a proactive manner.
In times of change and changed structures, corporate employees tend to look for security within their organisation, which they can find in the corporate culture. We will support you in defining and formulating helpful values for your corporate culture, so that your employees can find orientation and a sense of security in its basic values. To develop the strategic skills your company requires, we will define target profiles and development programmes on the basis of the defined culture and the responsibilities derived from the strategy.
The primary goal in developing an enterprise model is ensuring success and fostering motivation among everyone involved, even in an ever-changing strategic and structural environment.